Alot of people really like them but my experience was the same as yours. I don't notice any charcoal flavor and don't find they add any charcoal flavor when used alone or mixed with other pellets. Others her have posted very different experiences, maybe it's because everyone has different taste or maybe it's inconsistent batches from Pit Boss. Who knows.....An online review claimed the Pb charcoal pellets give off an aroma and flavor like real charcoal. I bought a bag and found the smell and taste nothing like charcoal. Now I am adding a handful to other mixtures just to use them up. They are my least favorite of PB pellets. So far.